Assessing customer evaluation and revenue consequences of component sharing across brands in the vertical product line / Peter C. Verhoef and Koen H. Pauwels
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Assessing customer evaluation and revenue consequences of component sharing across brands in the vertical product line / Peter C. Verhoef and Koen H. Pauwels
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<http://hdl.handle.net/1765/1936>
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Assessing customer evaluation ...... s in the vertical product line
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Assessing customer evaluation ...... C. Verhoef and Koen H. Pauwels