Understanding brand and dealer retention in the new car market: the moderating role of brand type / P.C. Verhoef, F. Langerak and B. Donkers
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Understanding brand and dealer retention in the new car market: the moderating role of brand type / P.C. Verhoef, F. Langerak and B. Donkers
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Understanding brand and dealer ...... moderating role of brand type
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Understanding brand and dealer ...... ef, F. Langerak and B. Donkers