Veranderende datasets binnen de marketing: puur zegen of ook bron van frustratie? / Marnik G. DekimpePersistence modeling for assessing marketing strategy performance / Marnik G. Dekimpe and Dominique M. HanssensVeranderende datasets binnen de marketing: puur zegen of ook bron van frustratie? / Marnik G. Dekimpe
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Measuring short- and long-run promotional effectiveness on scanner data using persistence modeling / Marnik G. Dekimpe ... [et al.]On the predictive content of production surveys : a Pan-European study / Aurélie Lemmens, Christophe Croux and Marnik G. DekimpeChannel power in multi-channel environments / Sonja Gensler, Marnik G. Dekimpe & Bernd SkieraChannel power in multi-channel environments / Sonja Gensler, Marnik G. Dekimpe & Bernd SkieraHow to seize a window of opportunity: the entry strategy of retail firms into transition economies / Katrijn Gielens and Marnik G. DekimpeMarketing models and the Lucas critique / Harald J. van Heerde, Marnik G. Dekimpe and William P. Putsis, JrDecomposing Granger causality over the spectrum / Aurélie Lemmens, Christophe Croux and Marnik G. DekimpeThe European consumer: united in diversity? / Aurélie Lemmens, Christophe Croux & Marnik G. DekimpeIntra- and inter-channel competition in local-service sectors / Kathleen Cleeren, Marink G. Dekimpe and Frank VerbovenManaging product-harm crises / Harald J. van Heerde, Kristiaan Helsen and Marnik G. DekimpeTime-series models in marketing / Marnik G. Dekimpe ... [et al.]Return on Roller Coasters : a model to guide investments in Theme Park AttractionsThe impact of new attractions on theme park attendanceEssays on consumer welfare / Pin LinPrivate labels: the brands of the future / Kristopher Oliver Keller