On the determination of advertising effectiveness : an empirical study of the German cigarette market / Jan Christoffel Reuijl
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On the determination of advertising effectiveness : an empirical study of the German cigarette market / Jan Christoffel Reuijl
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Proefschrift Groningen
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9020711784
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On the determination of advert ...... of the German cigarette market
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On the determination of advert ...... arket / Jan Christoffel Reuijl