Marketing communication strategy : advertising, online marketing communication, public relations, sponsorship, sales promotion, direct-marketing communication, in-store communication, personal selling, exhibitions, integrated communication / Ko J.M.G. Floor, W. Fred van Raaij ; [transl. from the Dutch]
mainEntity
Marketing communication strategy : advertising, online marketing communication, public relations, sponsorship, sales promotion, direct-marketing communication, in-store communication, personal selling, exhibitions, integrated communication / Ko J.M.G. Floor, W. Fred van Raaij ; [transl. from the Dutch]
about
author
bookFormat
contributor
inLanguage
isbn
9789001849153
mainEntityOfPage
name
Marketing communication strate ...... ions, integrated communication
numberOfPages
13,418,971
publication
sameAs
translationOfWork
label
Marketing communication strate ...... aij ; [transl. from the Dutch]