Modeling dynamic effects of the marketing mix on market shares / Dennis Fok, Richard Paap, Philip Hans Franses
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Modeling dynamic effects of the marketing mix on market shares / Dennis Fok, Richard Paap, Philip Hans Franses
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<http://hdl.handle.net/1765/336>
<http://hdl.handle.net/hdl:1765/336>
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Modeling dynamic effects of the marketing mix on market shares
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Modeling dynamic effects of th ...... hard Paap, Philip Hans Franses