Researching brand images : the nature and activation of brand representations in memory / E.M. Timmerman
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Researching brand images : the nature and activation of brand representations in memory / E.M. Timmerman
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Auteursnaam op omslag: Tijs Timmerman
Tevens proefschrift Universiteit van Amsterdam, 2002
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9076802076
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Researching brand images : the nature and activation of brand representations in memory
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Researching brand images : the ...... ons in memory / E.M. Timmerman