Modeling the unconscious components of marketing communication: familiarity, decision criteria, primary affect, and mere-exposure effect / Gewei Ye
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Modeling the unconscious components of marketing communication: familiarity, decision criteria, primary affect, and mere-exposure effect / Gewei Ye
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Proefschrift Katholieke Universiteit Brabant, Tilburg
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Modeling the unconscious compo ...... fect, and mere-exposure effect
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Modeling the unconscious compo ...... ere-exposure effect / Gewei Ye