Provides positive considerations regarding something, for example product highlights or (alongside [[negativeNotes]]) pro/con lists for reviews. In the case of a [[Review]], the property describes the [[itemReviewed]] from the perspective of the review; in the case of a [[Product]], the product itself is being described. The property values can be expressed either as unstructured text (repeated as necessary), or if ordered, as a list (in which case the most positive is at the beginning of the list).