Catalogue of the Dutch Cable Factory Delft

Zwart began working on the design of this catalogue in 1926 and spent two years on it. It is an early example of modern typography for a modern company. On the glossy paper he zoomed in on the cables, parts of which are greatly enlarged or shown in cross-section, and added pithy texts. Dutch and international business contacts could thus see just what the company had to offer.

Catalogue of the Dutch Cable Factory Delft

Zwart began working on the design of this catalogue in 1926 and spent two years on it. It is an early example of modern typography for a modern company. On the glossy paper he zoomed in on the cables, parts of which are greatly enlarged or shown in cross-section, and added pithy texts. Dutch and international business contacts could thus see just what the company had to offer.