Private labels: het paard van Troje? / Laurens Sloot en Peter Verhoef ; [foto's: M.J. ten Napel]An exploration of in store brand commitment efforts implications for retailers and manufacturers / W.J.M.I. Verbeke ... [et al.]Consumer evaluations of store brands : effects of store image and product attributes / Janjaap Semeijn, Allard C.R. van Riel, Ana Beatriz AmbrosiniConsumer evaluations of store brands : effects of store image and product attributes / J. Semeijn, A. van Riel, B. AmbrosiniUnderstanding the impact of brand delistings on assortment evaluations and store switching and complaining intentions / Laurens M. Sloot and Peter C. VerhoefUnderstanding the impact of brand delistings on assortment evaluations and store switching and complaining intentions / Laurens M. Sloot and Peter C. VerhoefNew... private brands! : de rijzende ster van de huismerken / Paul H.J.M. MoersBranding a store : how to build successful retail brands in a changing marketplace / Ko Floor ; [transl. from the Dutch by Bojoura Floor]Private labels in Europe : trends and challenges for retailers and manufacturers / Koen A.M. de Jong ; [transl. Helen Lusted]