Undirected visual attention to advertising : a segment-level analysis / Edward Rosbergen, Rik Pieters and Michel WedelUndirected visual attention to advertising : a segment-level analysis / Edward Rosbergen, Rik Pieters and Michel WedelAnalyzing visual attention to repeated print advertising using scanpath theory / E. Rosbergen, M. Wedel and R. PietersAnalyzing visual attention tot repeated print advertising using scanpath theory / Edward Rosbergen, Michel Wedel and Rik PietersAssessing visual attention to print advertising through statistical analysis of eye-movement data / Edward Rosbergen