Understanding Brand and Dealer Retention in the New Car Market : The Moderating Role of Brand Tier / Peter Verhoef, Fred Langerak, Bas Donkers
mainEntity
Understanding Brand and Dealer Retention in the New Car Market : The Moderating Role of Brand Tier / Peter Verhoef, Fred Langerak, Bas Donkers
bookFormat
contributor
description
'ERIM Top-Core Articles collection'
inLanguage
mainEntityOfPage
name
Understanding Brand and Dealer ...... Moderating Role of Brand Tier
numberOfPages
publication
label
Understanding Brand and Dealer ...... ef, Fred Langerak, Bas Donkers