Working papers / Centre for Market Driven Innovations (CMI) ; in cooperation with the Rotterdam Institute of Business Economic Studies (RIBES)
Accelerating new product development : an empirical test of a hierarchy of implementation / Ed Nijssen, Arthur R.L. Arbouw and Harry R. CommandeurA marketing manager's view on successful high tech launch strategies / Erik Jan Hultink & Jan P.L. SchoormansAwareness, use and effectiveness of models and methods for new product development / E. Nijssen and K. LieshoutPredicting new product success and failure : the impact of launch strategy and market characteristics / E.J. Hultink and H.S.J. RobbenManaging product features in planning for new durable consumer goods / J.M. Thölke and H.S.J. RobbenIndustrial new product launch strategies and product development performance / E.J. Hultink ... [et al.]Launch strategies and product advantage / E.J. Hultink and Susan HartHow the service function can help industrial firms to become market driven / F. Langerak, H.R. Commandeur and J.M. ten NapelThe diffusion and adoption of tools and techniques to aid new product development / E.J. Nijssen, R.T. Frambach and A.K. GuptaInnovativeness as determinant of firms' financial performance: the view of the financial analyst / E. Nijssen, B. Wieringa and J. WindThe role of market research companies in the new product development process / E.J. Nijssen, R.T. Frambach and S.A.C. van LoonDe invloed van bedrijfstak- en marktomstandigheden op de relatie tussen marktgerichtheid en bedrijfsprestatie / F. Langerak en J.M. ten Napel
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