International series in quantitative marketing
Market-share analysis : evaluating competitive marketing effectiveness / Lee G. Cooper, Masao NakanishiMarket response models: econometric and time series analysis / Dominique M. Hanssens, Leonard J. Parsons, Randall L. SchultzExpert systems for scanner data environments : the marketing workbench laboratory experience / John M. McCann, John P. GallagherDynamic models of advertising competition : open- and closed-loop extensions / Gary M. EricksonMarketing decisions under uncertainty / Dung NguyenMarket segmentation : conceptual and methodological foundations / Michel Wedel, Wagner A. KamakuraMarketing management support systems : principles, tools and implementation / Berend Wierenga, Gerrit van BruggenBuilding models for marketing decisions / Peter S.H. Leeflang ... [et al.]New-product diffusion models / ed. by Vijay Mahajan, Eitan Muller, Yoram WindMarket segmentation : conceptual and methodological foundations / Michel Wedel, Wagner A. KamakuraMarket response models : econometric and time series analysis / by Dominique M. Hanssens, Leonard J. Parsons, Randall L. SchultzDynamic models of advertising competition / by Gary M. EricksonManaging business interfaces : marketing, engineering, and manufacturing perspectives / ed. by Amiya K. Chakravarty, Jehoshua EliashbergMarketing research and modeling: progress and prospects : a tribute to Paul E. Green / ed. by Yoram (Jerry) Wind, Paul E. GreenDifferential games in marketing / Steffen Jørgensen, Georges Zaccour
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International series in quantitative marketing
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Nummering achter op boek: Vb. ISQM 7
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International series in quantitative marketing
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International series in quantitative marketing