On the detection of effective marketing instruments and causality in VAR models / C. Horváth and P.W. OtterOn the detection of effective marketing instruments and causality in VAR models / C. Horváth and P.W. OtterCombining time series and cross sectional data for the analysis of dynamic marketing systems / Csilla Horváth and Jaap E. WieringaCombining time series and cross sectional data for the analysis of dynamic marketing systems / C. Horváth and J.E. WieringaDynamic analysis of marketing systems / Csilla HorváthDynamic analysis of marketing systems / Csilla HorváthDeriving dynamic marketing effectiveness from econometric time series models / Csilla Horváth and Philip Hans FransesModerating factors of immediate, dynamic, and long-run cross-price effects / Csilla Horváth and Dennis Fok
author
Macroeconomic implications of virtual shopping : a theoretical approach / I. Hakan Yetkiner, Csilla HorvathDynamic analysis of a marketing system based on aggregated and pooled store data / C. Horváth ... [et al.]Raw : tomorrow is another day again / Karin Peulen, Laura May Dobson, Emma van Roey, Csilla Horváth, Selma Hengeveld