The role of the buyer in affecting buyer-seller relationships : empirical studies in a retail context / Gaby Josephina Odekerken-SchröderWinkeltrouw bevordern via relatiemarketing : een empirische studie in Nederland en België / G.J. Odekerken-SChröder...[et al]No fun, no loyalty? : winkelcentra in Nederland / door Gaby Odenkerken-Schröder en Bas RasConstraints and dedication as drivers for relationship commitment : an empirical study in a health-care context / Gaby Odekerken-Schröder and Josée BloemerThe role of the buyer in affecting buyer-seller relationships : empirical studies in a retail context / Gaby Josephina Odekerken-SchröderAre you being served? / Gaby Odekerken-SchroderAre you being served? / Gaby Odekerken-Schröder
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Segment selection by relationship strength / J. Schijns, G. SchröderSegment selection by relationship strength / Jos M.C. Schijns, Gaby J. SchröderThe impact of quality on store loyalty : a contingency approach / G. Odekerken-Schröder ... [et al.]De invloed van de winkel en de consument op winkeltrouw /J.M.M. Bloemer en G.J Odekerken-SchröderThe psychology behind commitment and loyalty : an empirical study in a bank setting / Josée Bloemer, Gaby Odekerken-Schröder, Hilda MartensThe impact of need for social affiliation and consumer relationship proneness on behavioural intentions : an empirical study in a hairdresser's context / Josée Bloemer, Gaby Odekerken-Schröder and Leen KestensThe psychology behind commitment and loyalty : an empirical study in a bank setting / Josée Bloemer, Gaby Odekerken-Schröder and Hilda MartensInvestments in consumer relationships : a critical reassessment and model extension / Kristof De Wulf, Gaby Odekerken-Schröder, Patrick Van KenhoveConsumers' trade-off between relationship, service package, and price : an empirical study in the car industry / Gaby Odekerken-Schröder ... [et al.]Experiential value: a hierarchical model, the impact on e-loyalty and a customer typology / Claudia van Oppen, Gaby Odekerken-Schröder, Martin Wetzels