Introducing COBRAs: a holistic exploration of motivations for brand-related social media use / Daan G. Muntinga, Marjolein Moorman, Edith G. Smit
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Introducing COBRAs: a holistic exploration of motivations for brand-related social media use / Daan G. Muntinga, Marjolein Moorman, Edith G. Smit
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Introducing COBRAs: a holistic ...... brand-related social media use
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Introducing COBRAs: a holistic ...... rjolein Moorman, Edith G. Smit