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SWOCC working paper series / SWOCC
SWOCC working paper series / SWOCC
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http://data.bibliotheken.nl/id/nbt/p32271222X
Not all created equal? : the content characteristics and usefulness of online consumer reviews / Lotte M. Willemsen, Peter C. Neijens, Fred E. Bronner
Introducing COBRAs: a holistic exploration of motivations for brand-related social media use / Daan G. Muntinga, Marjolein Moorman, Edith G. Smit
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